We want more, we want MORE!

We want more, we want MORE!

You gotta love the new AT&T commercials that interview kids to discuss why they believe the simple ideas: a fast network is better, versatility is better, and so on.

"We want more, we want more!"

“We want more, we want more!”

OR maybe you don’t!?

According to the website AVclub.com, it’s a mixed bag.

The “It’s Not Complicated” campaign debuted last fall, and has been a success inasmuch as the spots have generated a lot of chatter on social media—some of it along the lines of “I hate that commercial with the guy in the suit and the kids,” but more of it in the neighborhood of, “You know what commercial right now is actually pretty funny?” Much of the credit for how well the ads work is due to Bennett.

In an advertising age dominated by destructive arrested adolescents, hipper-than-thou types, and people desperate to capture their best friends’ most embarrassing moments on their cell phones, it’s refreshing to spend 30 seconds with a group of people who seem genuinely pleasant, enthusiastic, and receptive to each other.

 

Everything has become so serious, I love watching these commercials.  I admit, I’m addicted to the genuinely pleasant, enthusiastic and receptive nature of these kidos.  What’s not to love?

As mentioned, many folks aren’t enamored with these spots and their responses can be found on social media channels of Twitter, YouTube, etc.

What is it about these commercials that’s so polarizing?

I guess it could be AT&T’s use of children to describe a point that ‘more is better’ or ‘faster is better’.  Or maybe it’s the fact you’re a die-hard Verizon customer and believe AT&T’s service sucks.  Or maybe you think they’re patronizing you if you’re an AT&T consumer or worse-yet embarrassing you for being a Verizon or T-Mobile consumer.

 I mean the choice is so obvious even a child can make it, right?

I really don’t know, but personally enjoy them.

 

I think this interview style is great, it’s a style that makes more sense in real-life customer development.  How do you find out what a problem is without asking?  I’ve learned that (closed) survey style questions are incredibly ineffective.

One problem I have since I was a kid was answering the question and ‘telling them what they want to hear or what I want to say as opposed to just being honest.

Folks need to have a channel to explain ‘why?’ they don’t like something or why there is a problem or true need, so you can get to the crux of the real issue(s).

What makes a good interview question?  I’ve found some good ones here that I’ll want to use in the future, maybe you can use it for startups, management or politics too!

 

The approach involves six steps from Forbes article:

Step 1: Teachers Design a Question Focus. The Question Focus is a prompt that can be presented in the form of a statement or a visual or aural aid to focus and attract student attention and quickly stimulate the formation of questions.

Step 2: Students Produce Questions. Students use a set of rules for producing questions without assistance from the teacher. The four rules are: ask as many questions as you can; do not stop to discuss, judge, or answer any of the questions; write down every question exactly as it was stated; and change any statements into questions.

Step 3: Students Improve Their Questions. Students then improve their questions by analyzing the differences between open- and closed-ended questions and by practicing changing one type to the other.

Step 4: Students Prioritize Their Questions. The teacher, with the lesson plan in mind, offers criteria or guidelines for the selection of priority questions.

Step 5: Students and Teachers Decide on Next Steps. At this stage, students and teachers work together to decide how to use the questions for constructive purposes, such as formulate a topic for a subsequent in-depth seminar.

Step 6: Students Reflect on What They Have Learned. The teacher reviews the steps and provides students with an opportunity to review what they have learned by producing, improving, and prioritizing their questions.

 

The authors say that when teachers deploy the approach in their classes, they notice three important changes in classroom culture and practices: it consistently increases participation in group and peer learning processes, improves classroom management, and enhances efforts to address inequities in education.

In my Lean Startup Circle – Louisville Meetup, we’ve only asked two questions of ourselves and in my mind that doesn’t get it.

  • What brings you to our group?
  • What would make you come back?

These two questions are insightful, but don’t get at the crux or goal of our lean startup to continuously learn from validated learning by continuously asking the right (or better) questions that solve real-world problems.  What do you think?  Who thinks more (better) questions are better then less?

Frequently used words

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2 thoughts on “We want more, we want MORE!

  1. Good thoughts Jason!

    It is true, at the Lean Start Up Circle Meeting this coming Tuesday Evening we need to ask at least two (2) more questions:

    1> Are you here (participating in this Lean Start Up Circle Meeting) to help yourself or someone else?
    2> In what order of priority is that for question one?

    • I agree, I think that would lead to more insight. Are we attending to pursue a need to help ourselves(which is OK), or are we attending to pursue a need to help others(also OK). In what order are we prioritizing this objective. Knowing this can help us improve the content of the Lean Startup Circle program to either
      a. help the person attending in 1st person or
      b. provide information to help them help others.

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