What is a Lean Startup?

What is a Lean Startup?

“a human institution designed to create a new product or service under conditions of extreme uncertainty”

-Eric Ries

The Lean Startup method builds on many management and product development ideas, including Lean Manufacturing, Design Thinking, Customer Development, Agile Development.  It represents a new approach to continuous innovation.  It’s a ‘scientific approach‘ to making decisions.-Eric Ries


One thought on “What is a Lean Startup?

  1. Reblogged this on Photonic Culture and commented:
    The Lean Startup model is a smart method for incorporate marketing into systematic business growth strategies for the IT sector.

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